Would You Switch Your Promo Supplier if You Knew They Weren't Eco-Friendly?

Would You Switch Your Promo Supplier if You Knew They Weren't Eco-Friendly?

by Eric Vengroff, President, ELV Consulting Inc.

I recently read an interesting piece about Greenwashing, ie. making false or exaggerated claims about a product's sustainability, a practice which is rampant in the promotional products industry. Brianna Mazze, Vice President of Compliance and Sustainability at SRG, emphasizes that transparency is key to building trust with clients. Consumers are savvy; 42% can spot greenwashing, and 55% would abandon a brand if they discovered insincere eco-friendly claims.

Would you change providers, or even change the nature of the promotional products if you knew that the product's ecological claims were exaggerated or false?

At Just Tote Bags, we make real effort to work with the best and most reliable providers of eco-friendly, sustainable promotional products.

If you are looking for a promotional item for your business or trade show, consider the product's use and disposal after it leaves your premises. If you know or suspect it will end up in a landfill, or worse, disposed of in a careless manner, perhaps it's time to consider an alternative.

Choose a product that will not only leave an immediate impression, but one that will see brand reinforcement and positive association every time it is used and reused.

By leading with integrity and using practical, eco-friendly solutions, you position your brand as a trustworthy and responsible partner in the journey toward a greener future.

ELV Consulting https://elvconsulting.ca/ owns and operates Justtotebags.online.


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